12pm - 1pm

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2016 Mobile Ad Summit
Friday
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September 
27
 at 
7:00pm
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Manager Training
Friday
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September 
27
 at 
7:00pm
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Manager Training

The new Manager Training courses are designed to enhance your career by developing the necessary skills for leading change. You will learn how to delegate duties and manage people. Also you will learn how to make strategic decisions that will lead to organizational success. Through the training, you will gain new perspectives and leadership skills to help you become a successful leader in your organization. The key benefits of the training programs include:

* Improve Team Relationships - The customized New Manager Training courses have helped to decrease negative employee relations problems and boost morale, by enhancing managers to effectively communicate and relate better with their team and peers. The professional workshops and periodic follow-up sessions have positively impacted overall employee engagement, productivity, retention and productivity. Many organizations have noticed a significant improvement in employee engagement and productivity, as well as an overall sense of satisfaction and accomplishment. * Strengthen Confidence and Manage Expectations of Team Members - The professional New Manager Training programs instill in employees a stronger sense of confidence and improve their ability to take on challenging assignments and meet high expectations of others. The training helps you to effectively manage time management skills and to develop a positive work environment.

* Increase Managerial Skill Sets - The training programs also help to enhance managerial skill sets and develop new ones. New managers are usually taught how to motivate and inspire subordinates through various means such as speeches, humor and stories. They are also taught how to plan effective work schedules and how to handle workplace issues such as conflict resolution. They are also taught how to delegate tasks and how to select the appropriate staff members for different jobs within an organization. The professional New Manager Training programs equip new managers with new ways of problem solving and help them deal with high energy and aggressive individuals in the workplace.

* Reduce Stress and Improve Health - Many people do not realize that the stress they are experiencing may be related to their performance level. Many experts believe that the stress experienced by employees affects their mental and physical health. Thus, many companies continue to provide opportunities for paid vacations and company breaks so that employees can leave the workplace for a few days and recover. While these may provide some short term benefits, a better solution would be to implement a series of on-the-job training and management skill development that builds confidence and stamina. This is where professional manager training programs come into play.

* Increase Productivity and Improve Business Results - The majority of companies still do not provide their managers with the opportunity to experience growth opportunities. Some managers are even stuck in a low paying, low value work position. These managers often feel more frustrated with the inability to increase profitability and achieve goals than they do with the challenges they face as managers. Professional manager training programs give new supervisors the tools and skills necessary to grow and develop their businesses so that both the employer and employee feel more satisfied with the results.

* Help Managers Gain Skills and Expertise - The need for new management training programs is also commonly caused by the fact that some managers are simply not good at what they do. This can lead to poor communication between employees and the management. As the manager fails to meet the expectations of his or her staff, the morale of the employees suffer. In addition, some employees may feel that they are not receiving any specialized training or guidance from management and that this leads to poor performance. Professional management training programs provide the skills and knowledge needed to help managers overcome these challenges.

* Increase Understanding and Use of Technology - Technological changes are constantly occurring. New computer applications, internet based applications, and other technologies make it easier than ever for companies to operate more efficiently. Furthermore, most of these technological advancements do not benefit one company alone. Most managers need to participate in training programs that are relevant to their industry to ensure that all employees are able to use the technology, if necessary. However, management training needs to be targeted specifically at the managers who will implement the new technologies into their operations.

* Conflict Resolution Skills - One of the most important reasons why new managers need to receive proper coaching is because of the need to build effective conflict resolution skills. It is difficult for many managers to effectively communicate with each other when there is an ongoing conflict within the organization. Coaching can teach managers how to resolve conflicts through constructive dialog, as opposed to violence.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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